Content creation is a vast world of ideas and platforms. This can be intimidating for those who are just starting out, so taking that step of merely posting can be a challenge. It is important to know what to post, how, and where. For the business community, there is no better social platform than LinkedIn.
LinkedIn is a platform where CEOs, writers, or people who just want to learn more about business, sales, and marketing can interact.
At AMO Growth, we believe that a strong presence on LinkedIn can result in great professional growth. For this reason, we are committed to sharing our best content, and we encourage our readers to do the same.
First week on LinkedIn
For our 2nd ExpertIn Live our Product Manager, Bruno Migliorini, explained that LinkedIn "essentially helps to create relationships, and you can do this by sharing content". Without this last aspect, communication between users could not take place.
As Bruno pointed out, the reason for posting on LinkedIn is simple: "people don't want to interact with people who don't talk, don't have an opinion, or never express what they think. To simply react to other posts, without offering feedback, is useless when it comes to making real connections. When you join a social network, you are entering a community, and you have to participate to be noticed."
Testing LinkedIn Posts
"You have to post to connect", says Bruno. To prove this idea, he decided to implement it in his personal LinkedIn profile.
By sharing one post per day for a whole week, he noticed that the number of views increased by 467% up to the end of the experiment. In this way, he was able to test the organic reach of the social network.
Every time you publish on LinkedIn, there is a new possibility to generate connections and to have more visibility. "It's better to publish every day, and have 365 possibilities than to publish once a month and only have 12."
LinkedIn algorithm: what to post
The topic and content style is just as important as consistency. This is because of the LinkedIn algorithm, which analyzes what is published and whether it is worth spreading. The platform will favor valuable information over a "shitpost", by giving that useful information wider exposure and thus, more interactions.
Published content should be relevant to the audience, but also to the algorithm. Consider what style the algorithm shares, and the ideal day and time it shares it. Based on that, go back to generating content massively and constantly. If a particular post gives excellent results on a Sunday night, the best thing to do is to stick to those patterns every week.
Both Bruno and our CEO, Luis Minvielle, noticed an exponential increase in interactions and in the number of connections they made. Bruno stated that "LinkedIn likes metrics, data, statistics, graphics. The more accurate and logical content you provide, the more it will show. When creating content, you should consider the power of your words, and if you want it to be shared, what you have to offer needs to be useful to the audience.
LinkedIn Publishing Variables
Bruno mentioned that "there are several variables to consider when publishing: time, money, technical expertise, organization, energy, and courage. If one of these is missing, the quality of the content may not be suitable, or you simply won't be able to produce content in the first place. This is why it may be difficult to publish on your own, especially on LinkedIn. In Bruno's terms, "working creatively on your own is one of the hardest skills in the world."
We at AMO Growth are a good example of this. Thanks to a fully integrated team, we can focus on our goal of offering content every day, and we work hard to produce the best content. We believe that offering quality content daily allows us to connect with more people, and this would not be possible individually, however, collectively we were able to succeed.
Both our team and our clients have grown with the years, and with our posts, we aim to make our audience grow as well. This is our focus on all our social networks.
AMO Growth: Experts in creating content
While we know it is important to know how to create content on any platform, our priority is definitely LinkedIn. This social network allows you to efficiently achieve your professional goals, and to actively publish allows you to sell, to sell yourself, and to do business. This is one of our aims as a company: to help our audience develop their personal brand and to use LinkedIn to its fullest advantage.
To start publishing on LinkedIn is easy and not easy at the same time. Taking the first step is essential, otherwise there is no basis for further improvement. Our CEO, who was once afraid to take that first step, recognized that everyone has the same fear. Deciding to post in fact, is more difficult than posting itself.
Once you start, all you need is hard work and time investment. Even if your first posts are not perfect, the key is to learn from the process and adjust it as you go. We saw an opportunity to improve not only by learning from our mistakes but also by taking advantage of the great number of available resources, in LinkedIn and other sites. We were also able to become a reference point in this area.
LinkedIn was created to promote professionals and businesses and to allow them to share their ideas and opinions. Even though the ultimate purpose is selling, networking is the best way to achieve it. Building and maintaining relationships is precisely one of the aspects that, no matter how much the technological world advances, it cannot be automated. It is up to humans, and their decision to start publishing, to participate in a community.
Whether as individuals or as a team, we cannot deny that starting to publish on LinkedIn is an opportunity that we should not miss.