What is Linkedin? 5 tips to maximize its potential

Believe it or not, there are still some people who do not know exactly what LinkedIn is, what its true purpose is, and how to use it correctly. Therefore, we will explain what it is and provide you with 5 tips to fully benefit from it. we will explain what it is and provide you with 5 tips to fully benefit from it.

The key, however, is not only to know what it is but also what it is not. In this way, we will be able to understand what it has to offer and also what we should not do with it.

LinkedIn es la red social profesional mpás grande del mundo
The world's largest professional social network.

LinkedIn is:

  • The world's largest professional social network. This may seem obvious, however, we must first highlight its major assets. LinkedIn has over 575 million users, with over 260 million active users. Employees, clients, business partners, recruiters, and experts in the professional field. Therefore, it has become increasingly important to have visibility on this network.
  • A professional database. Unlike other social networks, LinkedIn provides users with a large amount of information (if you are willing to provide it), thus making it a large database of professionals from all over the world.
  • A professional search engine. Although Google is the most important search engine, LinkedIn is the most appropriate network to find professionals and companies, and also find out their location, skills, field, and everything we need to know. In other words, it is the place to look for professionals and to be found.

LinkedIn is not:

  • A virtual resume. A very common mistake is to view LinkedIn as a simple online resume. This is not the case. It is not just a bulletin board that displays your photos, your studies, some skills, and a brief history; it's all of these, but on a large scale. You can provide all this information and it is better to keep it as detailed as possible, since the more complete the profile is, the more chances you have to be found first.
  • A Social Spam Network. LinkedIn is not like Twitter or Facebook. Some people tend to confuse these networks with each other. In fact, there are some users who use their personal profile to share a certain type of content: riddles, inspiring phrases, jokes, the photo from the party the night before ... and this does not give a good impression. Each social network has its own purpose, so it is better to share this kind of content on Facebook.
LinkedIn es el buscador profesional más grande del mundo
The world's largest professional social network.

Now that we know what LinkedIn is... How do we use it?

Now that we know what it is and what it isn't, we're ready to use it properly. For this reason, we recommend that you follow these 5 recommendations to fully benefit from LinkedIn:

Learn about LinkedIn

The first step to properly use LinkedIn is to understand the complete platform. To obtain great benefits, it is important to learn what each section's function and purpose is.

You must keep your focus clear before using LinkedIn, and you must define what your goal is on the network to take action on it. These goals can vary: finding a job, attracting clients, meeting with professionals in the field, finding vendors, etc. The possibilities are endless. So, don't just forget about your LinkedIn profile; make it as complete as possible and it will help you achieve the goals you set for yourself, join a group that will help you achieve them, connect and interact with professionals in your field ... and so on, the most important thing is to stay active! Remember: LinkedIn itself is not a goal, but a means to achieve it.

Be Generous

As a professional contact network, on LinkedIn, it is ideal to send a message before receiving it, and do not expect immediate results, because they will not simply fall from the sky. Like any long-term relationship, it must be nurtured and further developed, so we cannot simply ask LinkedIn to provide us with clients, contacts, business, etc. without doing our part as well. Therefore, if we publish valuable content online, it will be rewarded.

Be polite

Behind a professional profile picture, there is someone who deserves respect, so first of all you have to be polite. If you want to connect with someone on LinkedIn, don't talk to them as if they were your lifelong friends, instead treat them with the proper education and respect.

Spend time on LinkedIn

As we have already mentioned, nothing will fall from the sky or turn up immediately. For LinkedIn to deliver the results we want, we must make an effort and spend time on the Internet. To complete our profile, update it, and share valuable content would ideally take half an hour every day, but it all depends on what you're using it for.

If you follow these tips, you can easily improve your LinkedIn profile and start using it to achieve your goals on this professional network. Do you have any suggestions to share with us? Go ahead and comment!

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